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How ILM creates visual effects faster & cheaper with AMD-powered Supermicro hardware

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How ILM creates visual effects faster & cheaper with AMD-powered Supermicro hardware

ILM, the visual-effects company founded by George Lucas, is using AMD-powered Supermicro servers and workstations to create the next generation of special effects for movies and TV.

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AMD and Supermicro are helping Industrial Light & Magic (ILM) create the future of visual movie and TV production.

ILM is the visual-effects company founded by George Lucas in 1975. Today it’s still on the lookout for better, faster tech. And to get it, ILM leans on Supermicro for its rackmount servers and workstations, and AMD for its processors.

The servers help ILM reduce render times. And the workstations enable better collaboration and storage solutions that move data faster and more efficiently.

All that high-tech gear comes together to help ILM create some of the world’s most popular TV series and movies. That includes “Obi-Wan Kenobi,” “Transformers” and “The Book of Boba Fett.”

It’s a huge task. But hey, someone’s got to create all those new universes, right?

Power hungry—and proud of it

No one gobbles up compute power quite like ILM. Sure, it may have all started with George Lucas dropping an automotive spring on a concrete floor to create the sound of the first lightsaber. But these days, it’s all about the 1s and 0s—a lot of them.

An enormous amount of compute power goes into rendering computer-generated imagery (CGI) like special effects and alien characters. So much power, in fact, that it can take weeks or even months to render an entire movie’s worth of eye candy.

Rendering takes not only time, but also money and energy. Those are the three resources that production companies like ILM must ration. They’re under pressure to manage cash flow and keep to tight production schedules.

By deploying Supermicro’s high-performance and multinode servers powered by AMD’s EPYC processors , ILM gains high core counts and maximum throughput—two crucial components of faster rendering.

Modern filmmakers are also obliged to manage data. Storing and moving terabytes of rendering and composition information is a constant challenge, especially when you’re trying to do it quickly and securely.

The solution to this problem comes in the form of high-performance storage and networking devices. They can shift vast swaths of information from here to there without bottlenecks, overheating or (worst-case scenario) total failure.

EPYC stories

This is the part of the story where CPUs take back some of the spotlight. GPUs have been stealing the show ever since data scientists discovered that graphic processors are the keys to unlocking the power of AI. But producing the next chapter of the “Star Wars” franchise means playing by different rules.

AMD EPYC processors play a starring role in ILM’s render farms. Render farms are big collections of networked server-class computers that work as a team to crunch a metric ton of data.

A typical ILM render farm might contain dozens of high-performance computers like the Supermicro BigTwin. This dual-node processing behemoth can house two 3rd gen AMD EPYC processors, 4TB of DDR5 memory per node and a dozen 2.5-inch hot-swappable solid-state drives (SSDs). In case the specs don’t speak for themselves, that’s an insane amount of power and storage.

For ILM, lighting and rendering happen inside an application by Isotropix called Clarisse. Our hero, Clarisse, relies on CPU rather than GPU power. Unlike most 3D apps, which are single-threaded, Clarisse also features unusually efficient multi-threading.

This lets the application take advantage of the parallel-processing power in AMD’s EPYC CPUs to complete more tasks simultaneously. The results: shorter production times and lower costs.

Coming soon: StageCraft

ILM is taking its tech show on the road with an end-to-end virtual production solution called StageCraft. It exists as both a series of Los Angeles and Vancouver-based sites—ILM calls them “volumes”—as well as mobile pop-up volumes waiting to happen anywhere in the United States and Europe.

The introduction of StageCraft is interesting for a couple of reasons. For one, this new production environment makes ILM’s AMD-powered magic wand accessible to a wider range of directors, producers and studios.

For another, StageCraft could catalyze the proliferation of cutting-edge creative tech. This, in turn, could lead to the same kind of competition, efficiency increases and miniaturization that made 4K filmmaking a feature of everyone’s mobile phones.

StageCraft could also usher in a new visual language. The more people with access to high-tech visualization technology, the more likely it is that some unknown aspiring auteur will pop up, seemingly out of nowhere, to change the nature of entertainment forever.

Kinda’ like how George Lucas did it back in the day.

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Absolute Hosting finds the sweet spot with AMD-powered Supermicro servers

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Absolute Hosting finds the sweet spot with AMD-powered Supermicro servers

Absolute Hosting, a South African provider of hosting services to small and midsize businesses, sought to upgrade its hardware, improve its performance, and lower its costs. The company achieved all three goals with AMD-powered Supermicro servers.

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Some brands are so strong, customers ask for them by name. They ask for a Coke when thirsty, click on Amazon.com when shopping online, visit a Tesla showroom when thinking of buying an electric car.

For Absolute Hosting Ltd., a South Africa-based provider of hosting and other digital services for small and midsize businesses (SMBs), it’s not one brand, but two: Supermicro and AMD. More specifically, the combination of Supermicro servers powered by AMD EPYC processors.

“Clients who have switched over to us have been amazed by the performance of our AMD EPYC-powered servers,” says Jade Benson, the founder of Absolute Hosting and now its managing director.

Benson and his colleagues find the Supermicro-AMD brand so powerful, they offer it by name. Check out Absolute Hosting's website, and you’ll see the AMD and Supermicro brands called out by name.

SMB specialists

It wasn’t always the case. Back in 2011, when Benson founded Absolute Hosting, the company served local South African tech resellers. Five years later, in 2016, the company shifted its focus to offering hosting and virtual server services to local SMBs.

One of its hosting services is virtual private servers. VPS hosting provides dedicated resources to each customer’s website, allowing for more control, customization and scalability than they’d get with shared hosting. That makes VPS hosting ideal for businesses that require lots of resources, enjoy high traffic, or need a great deal of control over their hosting environment.

Today Absolute Hosting owns about 100 physical servers and manages roughly 300 VPS servers for clients. The company also supplies its 5,000 clients with other hosting services, including Linux web, WordPress and email.

‘We kept seeing AMD’

Absolute Hosting’s shift to AMD-powered Supermicro servers was driven by its own efforts to refresh and upgrade its hardware, improve its performance and lower its own costs. Initially, the company rented dedicated servers from a provider that relied exclusively on Supermicro hardware.

“So when we decided to purchase our own hardware, we made it a requirement to use Supermicro,” Benson says. “And we kept seeing AMD as the recommended option.”

The new servers were a quick success. Absolute Hosting tested them with key benchmarks, including Cinebench, a cross-platform test suite, and Passmark, which compares the performance of CPUs. And it found them leading for every test application.

Absolute Hosting advertised the new offering on social media and quickly had enough business for 100 VPS servers. The company ran a public beta for customers and allowed the local IT community to conduct their own stress tests.

“The feedback we received was phenomenal,” Benson says. “Everyone was blown away.”

Packing a punch

Absolute Hosting’s solution is based on Supermicro’s AS-2115GT-HNTF GrandTwin server. It packs four hot-pluggable nodes into a 2U rackmount form factor.

Each node includes an AMD EPYC CPU; 12 memory slots for up to 3TB of DDR5 memory; flexible bays for storage or I/O; and up to four hot-swap 2.5-inch NVMe/SATA storage drives.

Absolute Hosting currently uses the AMD EPYC 7003 Series processors. But the Supermicro server now supports the 4th gen AMD EPYC 9004 Series processors, and Benson plans to move to them soon.

Benson considers the AMD-powered Supermicro servers a serious competitive advantage. “There are only a few people we don’t tell about AMD,” he says. “That’s our competitors.”

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Research roundup: AI edition

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Research roundup: AI edition

AI is busting out all over. AI is getting prioritized over all other digital investments. The AI market is forecast to grow by over 20% a year through 2030. AI worries Americans about the potential impact on hiring. And AI needs to be safeguarded against the risk of misuse.

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AI is busting out all over. AI is getting prioritized over all other digital investments. The AI market is forecast to grow by over 20% a year through 2030. AI worries Americans about the potential impact on hiring. And AI needs to be safeguarded against the risk of misuse.

That’s some of the latest AI research from leading market watchers. And here’s your research roundup.

The AI priority

Nearly three-quarters (73%) of companies are prioritizing AI over all other digital investments, finds a new report from consultants Accenture. For these AI projects, the No. 1 focus area is improving operational resilience; it was cited by 90% of respondents.

Respondents to the Accenture survey also say the business benefits of AI are real. While only 9% of companies have achieved maturity across all 6 areas of AI operations, they averaged 1.4x higher operating margins than others. (Those 6 areas, by the way, are AI, data, processes, talent, collaboration and stakeholder experiences.)

Compared with less-mature AI operations, these companies also drove 42% faster innovation, 34% better sustainability and 30% higher satisfaction scores.

Accenture’s report is based on its recent survey of 1,700 executives in 12 countries and 15 industries. About 7 in 10 respondents held C-suite-level job titles.

The AI market

It’s no surprise that the AI market is big and growing rapidly. But just how big and how rapidly might surprise you.

How big? The global market for all AI products and services, worth some $428 billion last year, is on track to top $515 billion this year, predicts market watcher Fortune Business Insights.

How fast? Looking ahead to 2030, Fortune Insights expects the global AI market that year to hit $2.03 trillion. If so, that would mark a compound annual growth rate (CAGR) of nearly 22%.

What’s driving this big, rapid growth? Several factors, says Fortune, including the surge in the number of applications, increased partnering and collaboration, a rise in small-scale providers, and demand for hyper-personalized services.

The AI impact

What, me worry? About six in 10 Americans (62%) believe AI will have a major impact on workers in general. But only 28% believe AI will have a major effect on them personally.

So finds a recent poll by Pew Research of more than 11,000 U.S. adults.

Digging a bit deeper, Pew found that nearly a third of respondents (32%) believe AI will hurt workers more than help; the same percentage believe AI will equally help and hurt; about 1 in 10 respondents (13%) believe AI will help more than hurt; and roughly 1 in 5 of those answering (22%) aren’t sure.

Respondents also widely oppose the use of AI to augment regular management duties. Nearly three-quarters of Pew’s respondents (71%) oppose the use of AI for making a final hiring decision. Six in 10 (61%) oppose the use of AI for tracking workers’ movements while they work. And nearly as many (56%) oppose the use of AI for monitoring workers at their desks.

Facial-recognition technology fared poorly in the survey, too. Fully 7 in 10 respondents were opposed to using the technology to analyze employees’ facial expressions. And over half (52%) were opposed to using facial recognition to track how often workers take breaks. However, a small majority (45%) favored the use of facial recognition to track worker attendance; about a third (35%) were opposed and one in five (20%) were unsure.

The AI risk

Probably the hottest form of AI right now is generative AI, as exemplified by the ChatGPT chatbot. But given the technology’s risks around security, privacy, bias and misinformation, some experts have called for a pause or even a halt on its use.

Because that’s unlikely to happen, one industry watcher is calling for new safeguards. “Organizations need to act now to formulate an enterprisewide strategy for AI trust, risk and security management,” says Avivah Litan, a VP and analyst at Gartner.

What should you do? Two main things, Litan says.

First, monitor out-of-the-box usage of ChatGPT. Use your existing security controls and dashboards to catch policy violations. Also, use your firewalls to block unauthorized use, your event-management systems to monitor logs for violations, and your secure web gateways to monitor disallowed API calls.

Second, for prompt engineering usage—which uses tools to create, tune and evaluate prompt inputs and outputs—take steps to protect the sensitive data used to engineer prompts. A good start, Litan says, would be to store all engineered prompts as immutable assets.

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How Ahrefs speeds SEO services with huge compute, memory & storage

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How Ahrefs speeds SEO services with huge compute, memory & storage

Ahrefs, a supplier of search engine optimization tools, needed more robust tech to serve its tens of thousands of customers and crawl billions of web pages daily. The solution: More than 600 Supermicro Hyper servers powered by AMD processors and loaded with huge memory and storage.

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Wondering how to satisfy customers who need big—really big—compute and storage? Take a tip from Ahrefs Ltd.

This company, based in Singapore, is a 10-year-old provider of search engine optimization (SEO) tools.

Ahrefs has a web crawler that processes up to 8 billion pages a day. That makes Ahrefs one of the world’s biggest web crawlers, up there with Google and Bing, according to internet hub Cloudflare Radar.

What’s more, Ahrefs’ business has been booming. The company now has tens of thousands of users.

That’s good news. But it also meant that to serve these customers, Ahrefs needed more compute power and storage capacity. And not just a little more. A lot.

Ahrefs also realized that its current generation of servers and CPUs couldn’t meet this rising demand. Instead, the company needed something new and more powerful.

Gearing up

For Ahrefs, that something new is its recent order of more than 600 Supermicro servers. Each system is equipped with dual      4th generation AMD EPYC 9004 Series processor, a whopping 1.5 TB of DDR5 memory, and a massive 120+ TB of storage.

More specifically, Ahrefs selected Supermicro’s AS-2125HS-TNR servers. They’re powered by dual AMD EPYC 9554 processors, each with 64 cores and 128 threads, running at a base clock speed of 3.1 GHz and an all-core boost speed of 3.75 GHz.

For Ahrefs’ configuration, each Supermicro server also contains eight NVMe 15.3 TB SSD storage devices, for a storage total of 122 TB. Also, each server communicates with the Ahrefs data network via two 100 Gbps ports.

Did it work?

Yes. Ahrefs’ response times got faster, even as its volume increased. The company can now offer more services to more customers. And that means more revenue.

Ahrefs’ founder and CEO, Dimitry Gerasimenko, puts it this way: “Supermicro’s AMD-based servers were an ideal fit for our business.”

How about you? Have customers who need really big compute and storage? Tell them about Ahrefs, and point them to these resources:

 

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Gaming as a Service gets a platform boost

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Gaming as a Service gets a platform boost

Gaming as a Service gets a boost from Blacknut’s new platform for content providers that’s powered by Supermicro and Radian Arc.

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Getting into Gaming as a Service? Cloud gaming provider Blacknut has released a new platform for content providers that’s powered by Supermicro and Radian Arc.

This comprehensive edge and cloud architecture provides content providers worldwide with bundled and fully managed game licensing, in-depth content metadata and a global hybrid-cloud solution.

If you’re not into gaming yet, you might want to be. Interactive entertainment and game streaming are on the rise.

Last year, an estimated 30 million paying users spent a combined $2.4 billion on cloud gaming services, according to research firm Newzoo. Looking ahead, Newzoo expects this revenue to more than triple by 2025, topping $8 billion. That would make the GaaS market an attractive investment for content providers.

What’s more, studies show that Gen Z consumers (aged 11 to 26 years old) spend over 12 hours a week playing video games. That’s more time than they spend watching TV, by about 30 minutes a week.

Paradigm shift

This data could signal a paradigm shift that challenges the dominance of traditional digital entertainment. That could include subscription video on demand (SVOD) such as Netflix as well as content platforms including ISPs, device manufacturers and media companies.

To help content providers capture younger, more tech-savvy consumers, Blacknut, Supermicro and Radian Arc are lending their focus to deploying a fully integrated GaaS platform. Blacknut, based in France, offers cloud-based gaming. Australia-based Radian Arc provides digital infrastructure and cloud game technology.

The system offers IT hardware solutions at the edge and the core, system management software and extensive IP. Blacknut’s considerable collection includes a catalog of over 600 AAA to indie games.

Blacknut is also providing white-glove services that include:

  • Onboard games wish lists and help establishing exclusive publisher agreements
  • Support for Bring Your Own Game (BYOG) and freemium game models
  • Assistance with the development of IP-licensed games designed in partnership with specialized studios
  • Marketing support to help providers develop go-to-market plans and manage subscriber engagement

The tech behind GaaS

Providers of cloud-based content know all too well the challenge of providing customers with high-availability, low-latency service. The right technology is a carefully choreographed ballet of hybrid cloud infrastructure, modern edge architecture and the IT expertise required to make it all run smoothly.

At the edge, Blacknut’s GaaS offering operates on Radian Arc’s GPU Edge Infrastructure-as-a-Service platform powered by Supermicro GPU Edge Infrastructure solutions.

These hardware solutions include flexible GPU servers featuring 6 to 8 directly attached GPUs and AMD EPYC processors. Also on board are cloud-optimized, scalable management servers and feature-rich ToR networking switches.

Combined with Blacknut’s public and private cloud infrastructure, an impressive array of hardware and software solutions come together. These can create new ways for content providers to quickly roll out their own cloud-gaming products and capture additional market share.

Going global

The Blacknut GaaS platform is already live in 45 countries and is expanding via distribution partnerships with over-the-top providers and carriers.

The solution can also be pre-embedded in set-top boxes and TV ecosystems. Indeed, it has already found its way onto such marquis devices as Samsung Gaming Hub, LG Gaming Shelf and Amazon FireTV.

To learn more about the Blacknut GaaS platform powered by Radian Arc and Supermicro, check out this new solution brief:

 

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How to help your customers invest in AI infrastructure

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How to help your customers invest in AI infrastructure

The right AI infrastructure can help your customers turn data into actionable information. But building and scaling that infrastructure can be challenging. Find out why—and how you can make it easier. 

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Get smarter about helping your customers create an infrastructure for AI systems that leverage their data into actionable information.

A new Supermicro white paper, Investing in AI Infrastructure, shows you how.

As the paper points out, creating an AI infrastructure is far from easy.

For one, there’s the risk of underinvesting. Market watcher IDC estimates that AI will soon represent 10% to 15% of the typical organization’s total IT infrastructure. Organizations that fall short here could also fall short on delivering critical information to the business.

Sure, your customers could use cloud-based AI to test and ramp up. But cloud costs can rise fast. As The Wall Street Journal recently reported, some CIOs have even established internal teams to oversee and control their cloud spending. That makes on-prem AI data center a viable option.

“Every time you run a job on the cloud, you’re paying for it,” says Ashish Nadkarni, general manager of infrastructure systems, platforms and technologies at IDC. “Whereas on-premises, once you buy the infrastructure components, you can run applications multiple times.”

Some of those cloud costs come from data-transfer fees. First, data needs to be entered into a cloud-based AI system; this is known as ingress. And once the AI’s work is done, you’ll want to transfer the new data somewhere else for storage or additional processing, a process of egress.

Cloud providers typically charge 5 to 20 cents per gigabyte of egress. For casual users, that may be no big deal. But for an enterprise using massive amounts of AI data, it can add up quickly.

4 questions to get started

But before your customer can build an on-prem infrastructure, they’ll need to first determine their AI needs. You can help by gathering all stakeholders and asking 4 big questions:

  • What are the business challenges we’re trying to solve?
  • Which AI capabilities and capacities can deliver the solutions we’ll need?
  • What type of AI training will we need to deliver the right insights from your data?
  • What software will we need?

Keep your customer’s context in mind, too. That might include their industry. After all, a retailer has different needs than a manufacturer. But it could include their current technology. A company with extensive edge computing has different data needs than does one without edge devices.

“It’s a matter of finding the right configuration that delivers optimal performance for the workloads,” says Michael McNerney, VP of marketing and network security at Supermicro.

Help often needed

One example of an application-optimized system for AI training is the Supermicro AS-8125GS-TNHR, which is powered by dual AMD EPYC 9004 Series processors. Another option are the Supermicro Universal GPU systems, which support AMD’s Instinct MI250 accelerators.

The system’s modularized architecture helps standardize AI infrastructure design for scalability and power efficiency despite complex workloads and workflow requirements enterprises have, such as AI, data analytics, visualization, simulation and digital twins.

Accelerators work with traditional CPUs to enable greater computing power, yet without slowing the system. They can also shave milliseconds off AI computations. While that may not sound like much, over time those milliseconds “add up to seconds, minutes, hours and days,” says Matt Kimball, a senior analyst at Moor Insights & Strategy.

Roll with partner power

To scale AI across an enterprise, you and your customers will likely need partners. Scaling workloads for critical tasks isn’t easy.

For one, there’s the challenge of getting the right memory, storage and networking capabilities to meet the new high-performance demands. For another, there’s the challenge of finding enough physical space, then providing the necessary electric power and cooling.

Tech suppliers including Supermicro are standing by to offer you agile, customizable and scalable AI architectures.

Learn more from the new Supermicro white paper: Investing in AI Infrastructure.

 

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Do you know why 64 cores really matters?

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Do you know why 64 cores really matters?

In a recent test, Supermicro workstations and servers powered by 3rd gen AMD Ryzen Threadripper PRO processors ran engineering simulations nearly as fast as a dual-processor system, but needed only two-thirds as much power.

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More cores per CPU sounds good, but what does it actually mean for your customers?

In the case of certain Supermicro workstations and servers powered by 3rd gen AMD Ryzen Threadripper PRO processors, it means running engineering simulations with dual-processor performance from a single-socket system. And with further cost savings due to two-thirds lower power consumption.

That’s according to tests recently conducted by MVConcept, a consulting firm that provides hardware and software optimizations. The firm tested two Supermicro systems, the AS-5014A-TT SuperWorkstation and AS-2114GT-DPNR server.

A solution brief based on MVConcept’s testing is now available from Supermicro.

Test setup

For these tests, the Supermicro server and workstation were both tested in two AMD configurations:

  • One with the AMD Ryzen Threadripper PRO 5995WX processor
  • The other with an older, 2nd gen AMD Ryzen Threadripper PRO 3995WX processor

In the tests, both AMD processors were used to run 32-core as well as 64-core operations.

The Supermicro systems were tested running Ansys Fluent, fluid simulation software from Ansys Inc. Fluent models fluid flow, heat, mass transfer and chemical reactions. Benchmarks for the testing included aircraft wing, oil rig and pump.

The results

Among the results: The Supermicro systems delivered nearly dual-CPU performance with a single processor, while also consuming less electricity.

What’s more, the 3rd generation AMD 5995WX CPU delivered significantly better performance than the 2nd generation AMD 3995WX.

Systems with larger cache saw performance improved the most. So a system with L3 cache of 256MB outperformed one with just 128MB.

BIOS settings proved to be especially important for realizing the optimal performance from the AMD Ryzen Threadripper PRO when running the tested applications. Specifically, Supermicro recommends using NPS=4 and SMT=OFF when running Ansys Fluent with AMD Ryzen Threadripper PRO. (NPS = non-uniform memory access (NUMA) per socket; and SMT = symmetric multithreading.)

Another cool factor involves taking advantage of the Supermicro AS-2114GT-DPNR server’s two hot-pluggable nodes. First, one node can be used to pre-process the data. Then the other node can be used to run Ansys Fluid.

Put it all together, and you get a powerful takeaway for your customers: These AMD-powered Supermicro systems offer data-center power on both the desktop and server rack, making them ideal for SMBs and enterprises alike.

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Try before you buy with Supermicro’s H13 JumpStart remote access program

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Try before you buy with Supermicro’s H13 JumpStart remote access program

The Supermicro H13 JumpStart Remote Access program lets you and your customers test data-center workloads on Supermicro systems based on 4th Gen AMD EPYC 9004 Series processors. Even better, the program is free.

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You and your customers can now try out systems based on 4th Gen AMD EPYC 9004 Series processors at no cost with the Supermicro remote access program.

Called H13 JumpStart, the free program offers remote access to Supermicro’s top-end H13 systems.

Supermicro’s H13 systems are designed for today’s advanced data-center workloads. They feature 4th Gen AMD EPYC 9004 Series processors with up to 96 Zen 4 cores per socket, DDR5 memory, PCIe 5.0, and support for Compute Express Link (CXL) 1.1+ peripherals.

The H13 JumpStart program lets you and your customers validate, test and benchmark workloads on either of two Supermicro systems:

●      Hyper AS-2025HS-TNR: Features dual AMD EPYC processors, 24 DIMMS, up to 3 accelerator cards, AIOM network adapter, and 12 hot-swap NVMe/SAS/SATA drive bays.

●      CloudDC AS-2015CS-TNR: Features a single AMD processor, 12 DIMMS, 4 accelerator cards, dual AIOM network adapters, and a 240GB solid state drive.

Simple startup

Getting started with Supermicro’s H13 JumpStart program is simple. Just sign up with your name, email and a brief description of what you plan to do with the system.

Next, Supermicro will verify your information and your request. Assuming you qualify, you’ll receive a welcome email from Supermicro, and you’ll be scheduled to gain access to the JumpStart server.

Next, you’ll be given a unique username, password and URL to access your JumpStart account.

Run your test. Once you’re done, Supermicro will also ask you to complete a quick survey for your feedback on the program.

Other details

The JumpStart program does have a few limitations. One is the number of sessions you can have open at once. Currently, it’s limited to 1 VNC (virtual network computing), 1 SSH (secure shell), and 1 IPMI (intelligent platform management interface) session per user.

Also, the JumpStart test server is not directly addressable to the internet. However, the servers can reach out to the internet to get files.

You should test with JumpStart using anonymized data only. That’s because the Supermicro server’s security policies may differ from those of your organization.

But rest assured, once you’re done with your JumpStart demo, the server storage is manually erased, the BIOS and firmware are reflashed, and the OS is re-installed with new credentials. So your data and personal information are completely removed.

Get started

Ready to get a jump-start with Supermicro’s H13 JumpStart Remote Access program? Apply now to secure access.

Want to learn more about Supermicro’s H13 system portfolio? Check out a 5-part video series featuring Linus Sebastian of Linus Tech Tips. He takes a deep dive into how these Supermicro systems run faster and greener. 

 

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How rackscale integration can help your customers get productive faster

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How rackscale integration can help your customers get productive faster

Supermicro’s rack integration and deployment service can help your customers get productive sooner.

 

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How would your key data-center customers like to improve their server performance, speed their rate of innovation, and lower their organization’s environmental impact—all while getting productive sooner?

Those are among the key benefits of Supermicro’s rack integration and deployment service. It’s basically a one-stop shop for a defined process with experts to design and create an effective and efficient cloud and enterprise hardware solution.

Supermicro’s dedicated team can provide everything from early design to onsite integration. That includes design, assembly, configuration, testing and delivery.

Hardware covered by Supermicro’s rack integration service includes servers, storage, switches and rack products. That includes systems based on the latest 4th Generation AMD EPYC server processors. Supermicro’s experts can also work closely with your customer to design a test plan that includes application loading, performance tuning and testing.

All these can be used for a wide range of optimized solutions. These include AI and deep learning, big data and Hadoop refreshes, and vSAN.

Customers of Supermicro’s rackscale systems can also opt for liquid cooling. This can reduce your customer’s operating expenses by more than 40%. And by lowering fan speeds, liquid cooling can further reduce their power needs, delivering a PUE (power usage effectiveness metric) of close to 1.0. All that typically provides an ROI in just 1 year, according to Supermicro.

Five-phase integration

When your customers work with Supermicro on rack integration, they’ll get support through 5 phases:

  • Design: Supermicro learns your customer’s business problems and requirements, develops a proof-of-concept to validate the solution, then selects the most suitable hardware and works with your customer on power requirements and budgets. Then it creates a bill of materials, followed by a detailed rack-level engineering diagram.
  • Assembly: Supermicro technicians familiar with the company’s servers assemble the system, either on your customer’s site or pre-shipment at a Supermicro facility. This includes all nodes, racks, cabling and third-party equipment.
  • Configuration: Each server’s BIOS is updated, optimized and tested. Firmware gets updated, too. OSes and custom images are pre-installed or deployed to specific nodes as needed.
  • Testing: This includes a performance analysis, a check for multi-vendor compatibility, and full rack burn-in testing for a standard 8 hours.
  • Logistics: Supermicro ships the complete system to your customer’s site, can install it, and provides ongoing customer service.

Big benes

For your customers, the benefits of working with Supermicro and AMD can include better performance per watt and per dollar, faster time to market with IT innovation, a reduced environmental impact, and lower costs.

Further, once the system is installed, Supermicro’s support can significantly reduce lead times to fix system issues. The company keeps the whole process from L6 to L12 in-house, and it maintains a vast inventory of spare parts on campus.

Wherever your customers are located, Supermicro likely has an office nearby. With a global footprint, Supermicro operates across the U.S., EMEA and Taiwan. Supermicro has invested heavily in rack-integration testing facilities, too. These centers are now being expanded to test rack-level air and liquid cooling.

For your customers with cloud-based systems, there are additional benefits. These include optimizing the IT environment for their clouds, and meeting co-location requirements.

There’s business for channel partners, too. You can add specific software to the rack system. And you can work with your customer on training and more.

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AMD-based servers support enterprise applications — and break OLTP records

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AMD-based servers support enterprise applications — and break OLTP records

AMD EPYC server processors are designed to help your data-center customers get their workloads done faster and with fewer computing resources.

 

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AMD EPYC™ server processors are designed to help your data-center customers get their workloads done faster and with fewer computing resources.

AMD EPYC server processors offer a consistent set of features across a range of choices from 8 to 96 cores. This balanced set of resources found in AMD EPYC processors lets your customers right-size server configurations to fit their workloads.

What’s more, these AMD CPUs include models that offer high per-core performance optimized for frequency-sensitive and single-threaded workloads. This can help reduce the TCO for core-based software licenses.

AMD introduced the 4th Generation AMD EPYC processors in late 2022. The first of this generation are the AMD EPYC 9004 series CPUs. They’ve been designed to support performance and efficiency, help keep data secure, and use the latest industry features and architectures.

AMD continues to ship and support the previous 3rd Generation AMD EPYC 7002 and 7003 series processors. These processors power servers that are now available from a long list of leading hardware suppliers, including Supermicro.

Record-breaking

Good as all that may sound, you and your customers still need hard evidence that AMD processors can truly speed up their enterprise applications. Well, a new independent test of AMD-based Supermicro servers has provided just that.

The test was performed by the Telecommunications Technology Association (TTA), an IT standardization association based in Seongnam, South Korea. The TTA tested several Supermicro database and web servers powered by 3rd Gen AMD EPYC 7343 processors.

The results: The Supermicro servers set a world record for performance by a non-cluster system of 507,802 transactions per minute (tpmC).

That test was conducted using the TPC Benchmark, which measures a server’s online transaction processing (OLTP) performance. The tpmC metric measures how many new-order transactions a system can generate in a minute while executing business transactions under specific response-time requirements.

What’s more, when compared with servers based on the previous 2nd Gen AMD EPYC processors, the newer Supermicro servers were 33% faster, as shown in the chart below:

DATA: Telecommunications Technology Association

All that leads the TTA to conclude that Supermicro servers powered by the latest AMD processors “empower organizations to create deployments that deliver data insights faster than ever before.”

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1. https://www.tpc.org/1809

 

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